• Visual System Solutions


Panasonic has showcased its Light ID technology at ISE 2016, which enables simple sharing of content for information, entertainment, guidance and advertising, using LED display technology.

Panasonic Light ID links smartphones with digital signage. It provides detailed information through blinking LEDs at a speed unrecognisable to the human eye. The system uses a dedicated mobile app to instantly share content between Light ID transmitters, such as displays and LED signboards, to smartphones.

Enrique Robledo, European Marketing Manager at Panasonic, said, “Demand for information display media both inside and outside shops continues to grow. Solutions, such as Light ID, that efficiently distribute advertising messages and other information are set to become crucial.”

This system enables the transmission of Light IDs from a display using high-speed backlight control technology. This can be achieved through a compatible set-top box (STB) linked to the display, or through inbuilt media players using a USB memory device.

“A single display can provide a variety of information to smartphones,” said Enrique Robledo. “We think that this has some very exciting applications in tourist areas for instance, where information to help visitors navigate an airport, train station or shopping arcade could be delivered in multiple languages.

“We expect a lot of interest from museums too, where detailed exhibit information and voice guidance could be provided using smartphones or tablets.”

Release of the new display and the provision of a Light ID platform service is scheduled this year.

Visit the Panasonic stand at 1-H20 at ISE2016, Amsterdam RAI from 9th–12th February to see a demonstration or for more information on Panasonic’s range of Visual System Solutions, please visit https://business.panasonic.co.uk/visual-system/