Panasonic Appoints New Senior Management Team for European Broadcast Business

Panasonic has announced two new appointments to strengthen the Broadcast & ProAV business in Europe.

Mr. André Métérian assumed responsibility as Category Owner for the Broadcast and Professional AV category from 1st November. He is responsible for Sales, Marketing and Service functions in Europe.

Mr André Métérian brings 25 years experience in the technology field, with a long career with Bosch and Avaya and five of those years spent as head of Broadcast in Panasonic France and most recently French Country Manager for all Panasonic Systems products at Panasonic System Communications Company Europe (PSCEU).

Commenting on his new position Métérian said: “I’m delighted to be taking on the challenge of leading the successful Broadcast & ProAV business here in Europe. The industry is heading into a more complex era, with the upsurge of content consumption and the emergence of cloud technology affecting everyone.  However with the growing need to be cost efficient, it’s a challenging but exciting time for us all.”  Mr André Métérian will be based in France and takes over the position of Mr. Takashi Uchida.

The second new appointment is Ms Alessandra Giatti as Head of Marketing for Broadcast & ProAV.  As key member of Métérian’s team, she has taken over responsibility for all marketing activities for broadcast related products and services in Europe.

With a successful background in the Telecoms industry, Ms. Giatti started her career in Panasonic Italy where she became General Manager of the Mobile Communications Business Unit before moving on to hold senior sales and marketing roles in Sony Ericsson and RIM/Blackberry and in 2011 she re-joined Panasonic with a European assignment in sales and marketing.

“The key to developing our brand offering even further, is continuing to identify new opportunities for our technologies and working closely with the people who buy and use it.” says Alessandra Giatti. “Panasonic has a proven track record in developing products with expanded application possibilities such as the remote camera systems and it’s these types of offerings that support our future in the industry and keep us thinking one step ahead”.

Alessandra Giatti will be based in Panasonic Europe  in  Wiesbaden, Germany and is responsible for the preparation and implementation of the marketing strategy and enhancing end user and partner activities across Europe.